BRUNO DETANTE - Creative AI Director
I am not an AI creator.
I am a filmmaker who has entered the generative era.
For more than twenty years, I have directed and produced broadcast-level content distributed internationally — documentaries, sports films, automotive campaigns, premium brand storytelling.
Generative AI is not a replacement for that craft.
It is the next evolution of the production language.
What interests me is not the tool.
It is the bridge.
The bridge between:
• traditional cinematography and synthetic imagery
• production pipelines and generative workflows
• human performance and machine augmentation
• broadcast standards and experimental creation
We are entering a moment where generative visuals must move beyond experimentation and prove their readiness for narrative, consistency and large-scale production.
My work explores this transition.
I integrate AI into real production environments:
• long-form storytelling
• sport and human performance
• automotive and high-end brands
• hybrid workflows mixing live action, 3D and generative systems
Not as a gimmick.
As infrastructure.
The next stage of generative cinema will not be defined by viral clips.
It will be defined by reliability, coherence, and creative authorship at scale.
That is where I operate.
I collaborate with platforms willing to test their models under real creative pressure — narrative sequencing, lighting continuity, character consistency, production deadlines, broadcast requirements.
AI does not erase the filmmaker.
It demands a new one.